We are united by the conviction that only sustainability can ensure long-term entrepreneurial success.

Ulrich Helm

Consumer goods companies, retail, brand and private label strategies

After studying economics and social sciences at the Georg-August University in Göttingen, where I intensively dealt with the topic of recycling as early as 1986 as part of my diploma thesis. Environmental compatibility and sustainability have subsequently influenced my actions in the various professional stations.

In 1988 I started my professional career. The first years were characterized by the internal and external implementation of a key account management system, which shook up the old sales structures. The experience I gained in this process of understanding management functions as an internal service for the organization has helped me time and again in later professional situations - whether in the brand business or in the private label sector. My 14 years as Managing Director of the German GmbH in an international group of companies brought me into contact with all aspects of corporate management. After that I built up the marketing and sales department in a start up in Austria. Subsequently, I worked in the international matrix organization of a British consumer goods manufacturer. Here I developed and implemented a sales strategy for the DACH region and set up the necessary departments at the German location of the group.

The topics of recycling, environmental compatibility and sustainable action have never left me since my diploma thesis. Now, at Licennium GmbH, I can contribute my management experience from the consumer goods industry with a focus on sustainability to Licennium's consulting services.

Let us talk!

Ulrich Helm

Licennium GmbH
Friesenplatz 1
50672 Köln
t +49 221 276 118 21
m +49 163 36 49 428
e ulrich.helm@licennium.de