»Doing the right things: How I Build Socially, Economically, and Environmentally Valuable Cycles with Good Input.«

The material effectiveness perspective is the entry into a new paradigm of value creation. While resource efficiency and the conventional understanding of circular economy are about "how to do something", effectiveness is about "doing the right things".

It is about the foundation, what has to be done to be able to build up a cycle, in which in the best case every material can be used again in the same place in the same cycle or the used material is renewable and thus available for the cycle - and this moreover in a way that no danger comes from the used material!

From a transformation perspective, we see effectiveness as the top level of sustainability.

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Effectiveness is the basic pattern for sustainable transformation

According to the declaration of 30.03.2022 on the European Green Deal, sustainable products are to be made the norm in the EU. This also includes the promotion of a genuine circular economy. For reasons of risk avoidance, it is therefore very sensible to initiate the first approaches to a transformation based on effectiveness today.

Sustainable products become the EU norm

A transformation is particularly relevant for companies that:


want to strengthen the company's resilience in the procurement market and in their value chains for strategic reasons


are located in markets where prices for raw materials will rise in the future


derive for themselves a first-mover advantage in the business field of effective circular economy


are subject to CSR reporting and want to improve their carbon footprint


want to fundamentally future-proof their existing business models

Our approach is based on the Cradle to Cradle principle

C2C is the approach for a consistent, holistic circular economy: All raw materials or components used should be able to be returned completely and equally to the production process or biological cycle at the end of a product's life cycle. In the technical cycle, consumer goods are broken down into so-called technical nutrients after fulfilling their function and enable the production of new consumer goods with as little loss of quality as possible.

We carry out the optimization to the C2C design standard together with our network partner EPEA Switzerland.

In principle, this process is based on the three development steps:


Evaluation & audit of supply chains - analysis of supply chains and establishment of Transparency


Material Health Assessment - The preparation of a toxicological Material Health Assessment


Optimization & innovation - derivation of innovations or substitutes that optimize the products C2C

ProductionTechnical nutrientsProductsTechnical circuitUsageReturnDisassembly
ProductionPlantsProductsUsageBiological decompositionBiological nutrientsBiologicalcircuit

The roadmap for the Cradle to Cradle design standard

Together with our network, we create an individual roadmap for you and accompany you during the transformation.

Evaluate & Audit Supply Chains

Material Health Assessement

Optimization & Innovation

Your benefits


The individual roadmap creates the framework for the broader strategy with the subsequent transformation.


When implementing the C2C design standard, we can draw on specialists from our network.


Our qualitative methods are designed to involve many of your employees - creating enthusiasm for the transformation process right from the start.

Initial Assessments

  • Initial Assessment — Status Quo

    Sustainability mapping: Where do future, sustainable fields of action arise?

  • Initial Assessment — Risk

    Risk identification and prevention: What risks should the company prepare for and how?

  • Initial Assessment — Wachstum

    Asset analysis on the growth options that may arise based on sustainability. Initial quantification approaches to evaluate these options.


Talk to us

Contact us now to arrange an individual consultation and structure the topic of sustainability for your company.